Inspired by our founder Lauren's desire for skin health and healing, Grace | Rae creates deeply nourishing, naturally effective formulas that invest in your skin, both today and over time. Skincare is a self care investment that we all need to be giving ourselves in any season and with our nutrient dense formulas along with simple application, Grace | Rae brings you to a peaceful moment of grace for yourself each day.
Our Story
Our Mission
At Grace | Rae, our mission is to bring intention and integrity back to skincare.
Formulated by an esthetician and rooted in holistic wellness, our products are crafted to nourish the skin’s natural rhythm - free of toxins, full of purpose, and designed to support real, lasting radiance.
We believe in slowing down, honoring your skin, and creating daily rituals that remind you that self care is essential, not optional.
Our Brand Pillars
-
Barrier-First Skin Health
We prioritize strengthening and repairing the skin barrier as the foundation for all results because resilient skin ages gracefully, heals faster, and embraces a healthier barrier long-term.
-
Simplified, Effective Routines
Grounded in a minimalist aesthetic that elevates your vanity, our products deliver a sensorial, aromatherapy-infused routine for a restorative at-home spa experience.
-
Clean, Intentional Ingredients
From ingredients to packaging, everything we do is created with you and mother nature in mind. We are committed to making safe, clean products that deliver real, effective results.

I didn't set out to build a skincare brand.
I set out to find something I couldn't, a routine that felt honest. Products that didn't promise everything and deliver noise. A ritual that actually fit into a real life, in a real season, with real skin that had been through things.
What I kept finding instead was more. More steps. More ingredients I couldn't pronounce. More products that went viral before anyone had the chance to ask whether they were actually good for you. More clutter in the drawer and more confusion in the mirror.
"My goal was never to add to that. It was to take something away from it."
Grace & Rae was built on a single belief - that skincare should bring you back to something, not overwhelm you with something new. Back to understanding what you're putting on your skin. Back to the quiet ritual of actually caring for yourself, slowly and with intention. Back to harmony with your own body.
Whatever season you're in.. the busy one, the healing one, the one where self-care feels like a distant memory - you deserve products that work with your skin, not against it. Ingredients with a reason to be there. Steps that teach you something. A ritual that asks you to slow down just long enough to feel the difference.
That's what I made Grace & Rae to be. And I'm glad you're here.

