New to Grace | Rae? Enjoy 15% off your first order with WELCOME15.

Esthetician formulated skincare for real life

Skincare shouldn’t feel complicated.

Grace | Rae was created for women whose skin feels dry, sensitive, unpredictable, or simply overwhelmed. A simpler, barrier focused way to care for your skin, built around thoughtful formulas and routines you can actually stay consistent with.

New here? Your first Grace | Rae order is 15% off.

Find Your First Ritual Meet Grace | Rae

★★★★★ 4.95/5 reviewed 3,000+ customers Made in the Midwest

Lauren, founder of Grace | Rae Skincare, walking outdoors with her daughters

Lauren Coe, Founder of Grace | Rae

4.95 / 5 Customer reviewed

3,000+ Customers served

Esthetician Formulated

Midwest Small batch skincare

If your skin feels different lately

Your skin isn’t difficult. It may just be overwhelmed.

More products do not always create better skin. Sometimes the constant switching, layering, exfoliating and chasing the next solution can make caring for your skin feel even more confusing.

Dry or tight

Your skin still feels uncomfortable even after applying moisturizer.

Suddenly reactive

Products you once loved now seem to leave your skin feeling unsettled.

Too many products

Your shelf keeps growing, but you are less sure what your skin actually needs.

No simple routine

You want results, but you do not want skincare to become another full time job.

The answer is often not more products, it is a gentler, more intentional foundation.

The heart behind Grace | Rae

I didn’t create Grace | Rae because the world needed more skincare.

I created it because I believed skincare could feel a whole lot simpler.

I’m Lauren, a licensed esthetician, mom, and the founder of Grace | Rae. Somewhere between motherhood, changing skin and shelves full of products promising to do everything, I kept coming back to the same thought. Taking care of your skin should not feel this complicated.

Grace | Rae was created to give women a gentler, more intentional foundation. Thoughtfully formulated skincare, simple routines and products designed to support your skin rather than constantly asking more from it.

Especially through the seasons when your skin suddenly feels different, more sensitive, dry, reactive or simply overwhelmed, I wanted there to be a place you could come back to and know where to begin.

You don’t need a bathroom full of skincare. You need a routine that makes sense for your skin and your life.

Lauren Coe Founder + Licensed Esthetician

What makes Grace | Rae different

Skincare built around what your skin actually needs.

Barrier first

We focus on creating a supportive foundation before asking your skin to do more.

Esthetician formulated

Each product is created with professional skin knowledge and everyday simplicity in mind.

Intentional formulas

Thoughtful ingredients with a purpose, without building a routine simply for the sake of having more steps.

Made for real life

Simple enough for busy mornings, tired evenings and the seasons when taking care of yourself needs to feel achievable.

Grace | Rae Radiance Ritual skincare collection

Not sure where to start?

Meet the Radiance Ritual.

Four intentional steps designed to make caring for your skin feel simple again. Cleanse, replenish, support and seal in moisture, morning and evening.

Nourish Cleansing Oil

A gentle first cleanse that leaves skin feeling comfortable.

Evoke Essence

A lightweight layer of hydration to prepare the skin.

Repair Serum

A facial serum created to support soft, healthy looking skin.

Barrier Balm

A comforting final layer that helps seal in moisture.

Start My Ritual

Your 15% new customer offer will be applied automatically.

Real routines. Real women.

Skin finally feeling like skin again.

4.95 / 5 ★★★★★

★★★★★

“My skin finally feels healthy.”

Peggy W.

★★★★★

“The Repair Serum has officially become a staple in my routine.”

Haley

★★★★★

“My skin looks brighter, healthier and has such a natural glow.”

Danielle

Not ready for a full routine?

Start with what your skin needs most.

You do not have to replace everything at once. Begin with one thoughtful product and build from there.

Barrier Balm

Start here if your skin feels dry, tight or like your moisturizer never quite does enough.

Shop Barrier Balm

Repair Serum

Start here when you want a supportive serum that fits easily into the routine you already have.

Shop Repair Serum

Nourish Cleansing Oil

Start here if cleansing often leaves your skin feeling stripped, uncomfortable or ready for moisturizer immediately.

Shop Nourish

A simpler place to begin

A few things you may be wondering.

Where should I start?

If you want a complete routine, start with the Radiance Ritual. If you would rather introduce one product at a time, Barrier Balm, Repair Serum or Nourish Cleansing Oil are easy places to begin.

How do I use the Radiance Ritual?

Use Nourish Cleansing Oil first, followed by Evoke Essence, Repair Serum and Barrier Balm. The ritual can be used morning and evening.

Do I need to replace my whole routine?

No. Grace | Rae is about simplifying skincare, not making you throw away everything you already own. You can begin with one product and build a routine slowly.

How does my new customer discount work?

Use code WELCOME15 for 15% off your first Grace | Rae order. The shopping buttons on this page automatically apply the offer when you click through.

Who is Grace | Rae made for?

Grace | Rae is especially well suited to women who want a more intentional skincare routine and whose skin feels dry, sensitive, reactive, unpredictable or overwhelmed by too many products.

Welcome to Grace | Rae

Your skin doesn’t need more noise.

Start somewhere simpler. A thoughtful routine, a gentler foundation and skincare that fits into your life instead of taking it over.

Find Your First Ritual

New customers receive 15% off their first order with WELCOME15.

Start My Ritual, 15% Off

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I am so genuinely impressed by the barrier balm

I am so genuinely impressed by the barrier balm. I live in a dry state so maintaining moisturized skin is an uphill battle. I’ve tried drug store, high-end, and medical grade products yet this is one I’m going to be reaching for the most. Not only does it leave my skin moisturized but also HEALTHY looking. It’s not too heavy, smells so good, and feels really clean. I’d highly recommend this product.

My skin feels more hydrated than ever!

My skin feels more hydrated than ever! My skin after having a baby has been so dry and textured and with the help of evoke and repair serum it’s slowly healing and looking healthier!

My daughter gave me this product as a Mother’s Day gift

My daughter gave me this product as a Mother’s Day gift. Let’s just say I’ve got this on auto ship now!
So, yes ma’am, I love it. And the revoke it amazing!

skin feels and looks healthier

My skin feels and looks healthier after a couple days!

I am blown away again!!!! This

I am blown away again!!!! This product cleans yet does not strip my skins natural barrier. I use this nightly and have worked myself up to nightly use of renew…I can honestly tell the difference if I try something else I have had… please don’t sleep on this line is amazing. I can’t wait to see what’s nexts in the works… I am a mature over 50 user and my skin has never looked better.

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Skincare shouldn’t feel complicated.

Your skin isn’t difficult. It may just be overwhelmed.

Dry or tight

Suddenly reactive

Too many products

No simple routine

I didn’t create Grace | Rae because the world needed more skincare.

Skincare built around what your skin actually needs.

Barrier first

Esthetician formulated

Intentional formulas

Made for real life

Meet the Radiance Ritual.

Skin finally feeling like skin again.

Start with what your skin needs most.

Barrier Balm

Repair Serum

Nourish Cleansing Oil

A few things you may be wondering.

Your skin doesn’t need more noise.

Country/region

Let customers speak for us